Snafu: that one decisive moment


Welcome to Snafu, a newsletter about sales, persuasion, and behavior change.

Through quick, decisive action in one critical moment early in his life, Howard Hughes secured himself the financial and business freedom that shaped his life. How are you preparing yourself for that moment that can change everything?

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One pivotal moment

Howard Hughes was a deeply troubled, eccentric billionaire. He was also an undeniably successful businessman.

From his earliest boyhood he was overprotected by a mother whose letters reveal that she was constantly worried about his health. She wrote concerned missives to his summer counselor expressing concerns about whether her son would be fairly treated by his peers, be given enough food to eat, and about whether his delicate constitution would be adequately protected from the rigors of his sleep away camp.

In light of his childhood, it is less surprising then that, enabled by his wealth, Hughes became a recluse, and in his last few decades never left the self-imposed confines of his bedroom.

What’s most remarkable about Howard Hughes, though, is how a few important decisions early in his life shaped everything that came afterwards.

In the 1890s, Howard Hughes’ father, Howard Hughes Sr., set out to build his fortune. In 1909, after decades of failed attempts, he succeeded in creating the Hughes Drill Bit, an important technological development in oil mining.

After Hughes Sr.’s death, Hughes Jr. quickly consolidated his power by purchasing the outstanding shares of his father’s Hughes Tool Company from his relatives – estranging himself from them in the process.

Throughout his life and career thereafter, Howard financed movies in Hollywood, flew novel aircraft, and even financed an airline company. All of these innovations were possible because of the fundamental control he had over the Hughes Tool Company, and the resources that company provided.

Without that decisive moment where he took over the Hughes Tool Company, Howard Hughes would not be the man he became. That’s the power that the right sale at the right time can have.

Growth and change happen incrementally. As Steve Jobs said in a 2005 Stanford commencement address, you can't know your path until you look backwards. But you can prepare for the moments that matter most. You can be ready to act when it is important.

How are you preparing yourself for moments that can change everything?

3 things I’ve loved this week

Quote I’m considering:

“Be happy while you are living, for you are a long time dead.” -Scottish proverb

Heath tools I'm using: ​Polar Heart Rate Chest Strap​ ​Monitor​

For the past five months, I've been on an elimination diet consisting exclusively of grass-fed bison, organic zucchini, and quinoa. As I've begun adding ingredients back into my diet this month, I wanted to test for allergic reactions. One way to do so is measuring heartbeat increases while eating new foods.

The tool I've found most useful for measuring heart rate is this Polar heart rate chest strap. I've begun tracking what contributes to increased heart rate - intense exercise, sales calls, caffeine, and more.

Sugar substitute I'm using: Lakanto monk fruit sweetener

I just completed a 5 day water-only fast while visiting friends in Puerto Rico. It is always a joy to return to eating regularly, but I'm continuing to avoiding sugar. Instead, I’ve been making sweets with monk fruit, which is a sweet, non-sugar, non-nutritive sweetener that comes from the – you guessed it – Asian monk fruit.

If you're like me and don't like the taste of Stevia, try this instead.

Support Snafu

This newsletter is free and I don’t run ads. But I do spend dozens of hours researching and writing about selling each week. Here’s how you can support Snafu.

Share Snafu - If you're enjoying Snafu, it would mean the world to me if you would share it with one person who you think would like it. What friend, co-worker, or family member comes to mind? Forward this along!

Books by Robin - I've published two books - so far! If you’re interested in learning to do a handstand, check out How to Do a Handstand. If you’re building a company or want to improve your company’s culture, read Responsive: What It Takes to Create a Thriving Organization.

​Attend Responsive Conference - We are hosting an immersive 2-day conference this September in Oakland, CA. This is my one big event of the year and I'd love to see you there!

Thanks for your consideration!

Until next week,
Robin

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2560 Ninth Street Suite 205, Berkeley, CA 94710
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