Snafu: back to basics


Welcome to Snafu, a newsletter about navigating chaos.

When life gets messy, the best thing to do is often the simplest return to basics. From ballet studios to business turnarounds, focusing on foundational habits can guide us through challenging times. Here’s how, and why, it works.

If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here.

Getting back to basics

Over the last few months, I’ve fallen out of my routines.

Since my former roommate had a mental health crisis in January, I’ve been living in a short-term rental. During my recent real estate sprint (which you can read about here, here, and here), I set aside all but my most important to-dos. Last week was tumultuous when someone close to me had a major medical scare.

I’m doing fine. Given the circumstances, I’m great! But it’s time to reassess my priorities. When life feels overwhelming, the best thing to do is return to basics.

And, oddly enough, when I think about that, I often refer to ballet.

My first ballet class

I stepped into my first ballet class at nineteen years old.

I was unkempt, having just run from a psychology class. And I had no idea what to expect. The class consisted of just seven women, all wearing ballet tights and slippers – and me, awkwardly standing there in corduroy pants.

Twenty years later, I know what to wear and I’m somewhat more comfortable. But the movements we practice in a ballet class are still the same. I’ve taken thousands of ballet classes, and they all begin the same way. Pliés before tendus. Practice at the barre before moving across the floor.

In order to do anything well, you have to focus on the basics. I find it oddly comforting that the best dancers in the world warm up the same way. They stand at the barre, listen to the piano begin to play, and begin at the beginning.

The more you advance in a specific field, the more tempting it is to focus on the advanced techniques. But when things get difficult, it’s usually better to do the opposite: to focus on the basics.

Apple’s turnaround

In September 1997, Apple Computers was two months from bankruptcy. Steve Jobs, who’d co-founded the company twenty years earlier, agreed to return as interim CEO.Macintosh fans were excited, but the business world didn’t expect much.

But Jobs didn’t use fancy tactics. His strategy was simply to get back to business basics. He slashed costs and replaced a confusing lineup of products with a single, powerful computer — the Power Mac G3.

At that time, the company had less than 4% of the personal computer market. By returning to business basics, focusing on the core things that kept Apple going, Jobs allowed the company to survive and eventually rise to global dominance.

Getting back to basics

We can only begin where we are. Assess the reality of the situation. As much as I sometimes enjoy tilting at windmills, I’ve learned it’s better not to argue with reality.

Take a moment to identify the basics that ground you. For me, that’s eating well, exercising daily, and going to bed early. For you, it might mean making your bed or taking a daily walk.

The only course of action available to any of us is to begin at the beginning. During challenging times, start with what you know. In a phrase: return to basics.

3 things I’ve loved this week

Books I’m revisiting

Anytime I feel the need to reassess my routines, I pick these two books back up:

Atomic Habits by James Clear
Tiny Habits by BJ Fogg

Both copies are worn. There’s nothing in either that I haven’t already read multiple times. But sometimes just the reminder to leave my running shoes out where I can see them, or to celebrate tiny successes to reinforce a habit, is enough for me to get back on track.

Article I’ve loved

Good Writing by Paul Graham

Paul Graham is the co-founder of the startup accelerator Y Combinator, which incubated Airbnb, Dropbox, and dozens of other world-famous companies. Every few months he writes an article, and they’re always excellent. This one makes the case for the value of clear writing and highlights why I think good writing will never go away.

Video I’ve been talking about

Sam & Jony introduce io

I watch very little video, which is funny since I run a video studio. But this mini-documentary featuring Jony Ive and Sam Altman captured my imagination.

AI is world-changing. And I don’t necessarily trust that Sam Altman or OpenAI have my best interests at heart. Given that, this nine-minute video highlights the power of filmmaking. You can’t help but watch it and feel things. It’s an exquisitely filmed love letter to San Francisco, and from Jony and Sam to each other. It also cost about half a million dollars to produce.

Support Snafu

This newsletter is free and I don’t run ads. But I do spend dozens of hours researching and writing about selling each week. Here’s how you can support:

Share Snafu - If you're enjoying Snafu, it would mean the world to me if you would share it with one person who you think would like it. What friend, co-worker, or family member comes to mind? Forward this along!

Books by Robin - I've published two books - so far! If you’re interested in learning to do a handstand, check out How to Do a Handstand. If you’re building a company or want to improve your company’s culture, read Responsive: What It Takes to Create a Thriving Organization.

Responsive Conference - This is my single big event of the year, and 2025 is shaping up to be incredible. I'd love to see you there!

Thanks for your support. It means the world.

Until next week,
Robin

This newsletter is copyrighted by Responsive LLC. Commissions may be earned from the links above.

2560 Ninth Street Suite 205, Berkeley, CA 94710
Unsubscribe · Preferences

Snafu, a newsletter about selling

Join 10,000 entrepreneurs, solopreneurs, and founders and receive a weekly email about learning how to sell without feeling salesy.

Read more from Snafu, a newsletter about selling

Welcome to Snafu, a newsletter about how to sell without being salesy. I made my first sale selling pumpkins at five years old. Sales is central to my work today. But I've never deliberately studied selling, persuasion, and manipulation, so I decided to teach a 10-week course on the subject! Last week, I asked the workshop participants “What characteristics make a good therapist?” It turns out therapy and sales have more in common that you think. If you're enjoying Snafu, it would mean the...

Welcome to Snafu, a newsletter about sales and storytelling. Storytelling isn’t just about words - it’s about structure, emotion, and creating memorable turning points. Pixar animator Bobby Podesta illustrates how a surprising twist transformed Steve Jobs’ presentation of the iPod nano into an iconic moment. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ I had a call recently with Bobby Podesta, a 20-year veteran animator...

Welcome to Snafu, a newsletter about sales, resilience, and storytelling. Telling a story isn't inherently useful. But captivating an audience – making them feel something – is. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ The utility of taste I was on a call with a client recently and found myself saying that the human desire to listen to Homer recite The Odyssey is timeless. Even when AI voices become as good as today’s...