What's In Your Waiting Room?


Welcome to Snafu, a newsletter about authentic influence in a chaotic world.

A couple of years ago I discovered a little known Zoom hack – and get more praise for this on a weekly basis than practically anything else I do.

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Upgrade Your Zoom Waiting Room

A couple of years ago I discovered a little Zoom hack – and it gets more unsolicited praise than almost anything else I do.

It works like this: if you have a paid Zoom account, You can play a video or display an image while someone is waiting in your Zoom waiting room.

I take a lot of meetings on Zoom, and many for the first time. This serves as a great introduction! Here's the video that currently plays in my waiting room – though I change it out a couple of times a year.

This can be done with any photo or video you have available, and setting it up takes 5 minutes.

Here are directions.

If you spend any time in Zoom meetings, surprise people before the meeting even starts!


3 Things I’ve Loved This Week

Article I’m Reading:

Why Tech Start-Ups Are Spending Big on Hype Videos

One of the debates I’ve had a lot in the last 18 months is “What is the future of video?” I’ve been running Zander Media for ~8 years now, as a narrative strategy and video company. With as fast as AI is changing, it’s anyone’s guess what the future of video production looks like.

This article from the New York Times discusses something I’ve been seeing: AI companies investing heavily in high-quality video production. (Famously, OpenAI spent $10,000 to make this video with Jony Ive.)

It has never been easier to build software, and never harder to break through. Video – it turns out – is one of the ways folks are trying.

Tool I’m Using:

BrainHQ Brain Training

I’ve recently gotten back into using BrainHQ, one of the most scientifically credible brain-training platforms.

BrainHQ is backed by more than 100 scientific papers showing benefits, including 20-year longitudinal studies of 1000s of users measurably reduced dementia. Here’s a recent article from NPR, as well as the Alzheimer's Association Journal article.

These exercises are somewhat infuriating – but in a good way. This isn’t feel-good mindless gaming. You have to work to complete any given exercise, and the system keeps you on a razor's edge of failure.

When I practice BrainHQ for a few minutes every day, I legitimately feel my cognitive function improve.

Quote I’m Considering:

“If you don't cannibalize yourself, someone else will.” –Steve Jobs

It's a bit of a dramtic way to think about reinvention, but increasingly important.


Want more?

Hire Zander Media

Every company has a story. Most struggle to tell it clearly.

Zander Media is the strategy-first production company that closes that gap.

If your story deserves to be heard, let's make sure it is.

www.zandermedia.com

This Might Work: A Collection of How-Tos

Stuck, uncertain, or trying to figure out how to do something new? This Might Work is a collection of practical, first-person experiments in learning by doing.

Inside, you’ll find essays on writing, fasting, raising a puppy, buying a used car, buying a house, telling better stories, selling your work, and navigating change.

In a world changing faster than ever, This Might Work is a field guide for trying something small, safe, and reversible — then adjusting course and trying again.

Download it for free or buy a physical copy on Amazon.

Until next week,
Robin

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