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Welcome to Snafu, a newsletter about how to sell without being salesy. I made my first sale selling pumpkins at five years old. Sales is central to my work today. But I've never deliberately studied selling, persuasion, and manipulation, so I decided to teach a 10-week course on the subject! Last week, I asked the workshop participants “What characteristics make a good therapist?” It turns out therapy and sales have more in common that you think. If you're enjoying Snafu, it would mean the...
Welcome to Snafu, a newsletter about sales and storytelling. Storytelling isn’t just about words - it’s about structure, emotion, and creating memorable turning points. Pixar animator Bobby Podesta illustrates how a surprising twist transformed Steve Jobs’ presentation of the iPod nano into an iconic moment. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ I had a call recently with Bobby Podesta, a 20-year veteran animator...
Welcome to Snafu, a newsletter about sales, resilience, and storytelling. Telling a story isn't inherently useful. But captivating an audience – making them feel something – is. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. ↓ The utility of taste I was on a call with a client recently and found myself saying that the human desire to listen to Homer recite The Odyssey is timeless. Even when AI voices become as good as today’s...