Snafu: how to train for chaos


Welcome to Snafu, a newsletter about resilience and behavior change.

Great athletes don’t just train for performance – they train for chaos.

Most of us wait until disaster has struck to figure out how we’ll react. As a result, we panic, freeze, and make bad decisions.

If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here.

How to train for chaos

Michael Phelp’s coach, Bob Bowman, understood that the greatest athletes don’t just train for performance – they train for chaos.

Once he recognized that Phelps had the potential to be an elite level swimmer, Bowman started building unpredictability into Phelps’ training.

When traveling for competitions, Bowman would misplace Phelps’ luggage or swimsuit. During practice, Bowman filled Phelps’ goggles with water so he would have to swim without being able to see. Phelps was forced to learn to count his strokes per lap so that even if he couldn’t see, he would know when to turn.

This particular training challenge paid off in the 2008 Beijing Olympic, when Phelps’ goggles actually did fill with water. He still won gold!

Habit: Red teaming

Red Teaming is the practice of deliberately stress-testing your plans, assumptions, and expectations by asking yourself: "What if everything goes wrong?"

Instead of hoping things go smoothly, know your contingency plans so when the unexpected happens, you know how to react.

Most of us wait until disaster has struck to figure out how we’ll react. As a result, we panic, freeze, and make bad decisions.

Red teaming is the opposite – it’s mental preparation for failure, so when things go wrong, you already know how to respond.

Before an important event – whether it’s a presentation, a workout, or even a difficult conversation – spend two minutes imagining everything that could go wrong.

3 things I’ve loved this week

Article I’m revisiting:

I’m 29 and I gave up everything to study ballet

I wrote this article in the throes of a very intense year of studying classical ballet alongside high school students 40 hours a week. I joined pre-professional dancers at 3pm and took classes, including Men’s Class and Pas de Deux, until 9pm..

It was an intense year – emotionally even more than physically – learning to dance alongside high school kids and embrace beginner’s mind.

But I got to study an art form I love. And I’ll never wonder “what if?”

Series I’m binging:

Étoile

I haven’t watched a movie or a show in months. But on a recent trip I binged the new Amazon show Étoile.

Ballet was the first dance form I fell in love with, and is also the heartbeat and core tradition of all western dance. Hundreds of millions of people – mostly women – in America have fond memories of taking ballet during their early years.

From the producers of The Marvelous Mrs. Mazel, Étoile is a comedic narrative about the intertwining cast of two world-renowned ballet companies in New York City and Paris. The show is hilarious, true to my experience of ballet, and shows a lot of excellent dancing.

Book I've loved:

Abundance by Ezra Klein and Derek Thompson

I've been listening to Ezra Klein's podcast for the last couple of years, and I think it is among the best contemporary podcasts right not. But this is the first book of his I've read.

Abundance puts the challenges facing the political left in America into perspective, issuing a call to arms that we must build – more affordable housing, more public works, and more energy solutions – if we want to thrive

The book is a great read!

Support Snafu

This newsletter is free and I don’t run ads. But I do spend dozens of hours researching and writing about selling each week. Here’s how you can support:

Share Snafu - If you're enjoying Snafu, it would mean the world to me if you would share it with one person who you think would like it. What friend, co-worker, or family member comes to mind? Forward this along!

Books by Robin - I've published two books - so far! If you’re interested in learning to do a handstand, check out How to Do a Handstand. If you’re building a company or want to improve your company’s culture, read Responsive: What It Takes to Create a Thriving Organization.

Responsive Conference - This is my single big event of the year, and 2025 is already shaping up to be incredible. I'd love to see you there!

Thanks for your support. It means the world.

Until next week,
Robin

This newsletter is copyrighted by Responsive LLC. Commissions may be earned from the links above.

2560 Ninth Street Suite 205, Berkeley, CA 94710
Unsubscribe · Preferences

Snafu, authentic selling in a chaotic world

Join 7,500 entrepreneurs, solopreneurs, and founders and receive a weekly email about learning how to sell without feeling salesy. And when you join Snafu, you'll get a copy of "This Might Work: A Collection of How-Tos" free!

Read more from Snafu, authentic selling in a chaotic world

Welcome to Snafu, a newsletter for reluctant salespeople. The world feels unstable right now. AI, the job market, politics — it’s hard to know what’s coming next. This essay is about the one skill I keep returning to when uncertainty is the only constant. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. AI ate my business… except it didn’t A year ago, I was convinced AI was about to come for my business. About 70% of Zander...

Welcome to Snafu, a newsletter for reluctant salespeople. Most people fail at fitness - and other goals -because they define success too far away. Today's essay argues for a simpler approach: measure progress by what you did today. When the bar for winning is low enough, consistency becomes inevitable. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. A Guide to Getting Fit There are plenty of areas in my life where I struggle...

Welcome to Snafu, a newsletter for reluctant salespeople. We don’t avoid selling because we’re bad at it—we avoid it because we’ve been taught the wrong rules. This is a teardown of the ten myths that make selling feel gross, and how to do it better. If you're enjoying Snafu, it would mean the world to me if you would share it! Was it sent to you? Subscribe here. Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a handful of myths that make selling into...